In another landmark deal for the streaming service, fuboTV has agreed a deal with FOX Sports to stream select matches from UEFA competitions. These will include the option for fuboTV to stream Euro 2024 select games as well as matches from Euro 2028, as well as many other games.
Today’s announcement comes on the heels of the 2021 Q3 announcement that FOX Sports acquired rights to Euro 2024 and Euro 2028. With FOX Sports having limited streaming capabilities, it gives fuboTV an opportunity to shine. FOX Sports is a sister company of Tubi, the free ad-supported streaming service. However, Tubi isn’t a sports app and has very limited brand recognition among sports fans.
Through the deal with FOX, fuboTV will be home to a package of UEFA national team soccer matches through 2028.
UEFA rights
The company’s coverage includes select matches within the following events in all languages (except Spanish and Portuguese):
UEFA Nations League
European Qualifiers to UEFA Euro 2024 and 2028
European Qualifiers to FIFA World Cup 2026
Friendly Matches played by European nations controlled by UEFA
UEFA Euro 2024 (5 Matches)
UEFA Euro 2028 (5 Matches)
fuboTV’s exclusive UEFA coverage will stream on Fubo Sports Network, which is available as part of fuboTV’s base plan of 100+ sports, news and entertainment channels. Select UEFA matches and all re-airs will stream on Fubo Sports Network and its distribution partners. Those include Hisense Smart TVs, LG Channels, Sports on Tubi, Plex, Samsung TV Plus, The Roku Channel, Vizio and XUMO.
fuboTV acquiring soccer rights
fuboTV began life as a soccer streaming service in 2015. Since then, it has built a robust set of streaming capabilities. During the past two years, the streaming service has been acquiring exclusive rights to games too. Meanwhile, FOX Sports have the ability to cherrypick the European Championship games it wants to show on television. That allows fuboTV to stream Euro 2024 select games, exclusively.
This builds on fuboTV’s recent history of acquiring soccer rights. After getting its feet wet with the Russian Premier League in 2020, fuboTV got serious. It then acquired the rights to the CONMEBOL World Cup qualifiers in 2021. In doing so, it has been producing its own pre-match, half-time and post-match shoulder programming.
World Soccer Talk understands that fuboTV has built a strong team around rights acquisition. And with soccer rights for up grabs in the near future, including Major League Soccer, you can expect to see fubo in the headlines yet again. fubo has also been growing its Fubo Gaming division to expand sports betting into more states. Just last week, fuboTV announced a deal with Houston Dynamo to help pave the way for future gambling announcements in Texas.
fubo’s first matches under the deal with FOX Sports begin June 2022.
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Azer
January 29, 2022 at 10:42 pm
Are you telling me when the actual tournament starts, select games will only be streaming, hidden behind a paywall? No TV, not even in Spanish. North Korea wouldn’t do this to its people. When the World Cup and the Euro tournament starts, you don’t f-ing hide games from the 2 world’s greatest tournaments. There is nothing we the people can do except to expose the greed. I wouldn’t be surprised when the tournaments start social media sites like Facebook, Twitter to crash from the millions of messages they’ll be receiving. I believe Fox Sports has a website which was recently rebranded as Bally Sports App, formerly known as Fox Sports Go. Why not put games there where people can sign in using their log in. I blame Fox Sports for this, they could have fought harder to keep all the games but its Fox Sports in the end where professional football goes to die.
Turfit
January 27, 2022 at 1:25 pm
@Mercator, Turner is NOT a must for me, TUDN is. So Fubo is a better service for me.
dave
January 26, 2022 at 6:57 pm
@Mercator, Turner is a must for me also – March Madness, Stanley Cup, MLB playoffs. Interesting about their CEO’s hint; he previously dug in publicly on not needing Turner.
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Concerns specific to you or me aside, fubo have been growing subscribers at a faster percentage rate (depending on how you read the data, possibly volume also) than YTTV and Hulu Live. Caveats about percentage growth on a small base apply. But fubo only aspire to a fraction (I have read ~10%) of the bundled streaming market and seem to be progressing towards that.
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You state your belief that “Most people have a cable package they are fine with, or they don’t want to pay for a cable package in the first place”. In the belief of fubo, many current cable customers are not particularly satisfied and will seek an alternative in the bundled streaming market in the next five years. Is fubo right? I am not sure how anyone could be certain. Whether fubo’s belief or your belief proves out to be more accurate will largely influence fubo’s fate.
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I mostly share your perspective on the risks associated with fubo’s lack of profitability and need to compete with several companies backed by very large and deep pockets.
Mercator
January 26, 2022 at 4:19 pm
@Dave “Others agree with the second portion of your post (and @JP comments) and believe cost means there is no value proposition for bundled streaming that will resonate with a large market.”
I think the problem is the value proposition doesn’t make sense for FUBO for most consumers when compared with other online cable alternatives. Fubo is the same base price as YTTV/Hulu but does not have Turner Channels (YTTV is actually $10 cheaper for T-mobile customers). This is the issue I have with them buying exclusive rights to matches – they are forcing you to bundle it with a cable package the same price as the alternatives, but missing key basic channels which the alternatives offer. I don’t think the question is can FUBO attract current cable subscribers, the question is why someone would choose FUBO instead of YTTV/HULU (which each have 3x more customers and are backed by huge companies). It’s a hard sell to most consumers at $65 without the Turner channels. They aren’t a profitable company now – and getting the Turner channels will cost money, meaning the prices goes up or they lose more money. Frankly, it seems like FUBO just pays more for its channels or has a higher cost base than YTTV/Hulu, so its hard for them to compete without acquiring more exclusive content to set them apart. But this exclusive content isn’t that attractive when you need to pay for a sub-part overpriced cable package in order to access it. Most people have a cable package they are fine with, or they don’t want to pay for a cable package in the first place! I notice my IPTV now has all the FUBO Sports channels – this was not the case during the CONEMBOL tournament.
Christopher Harris
January 26, 2022 at 4:33 pm
Fubo’s CEO recently dropped a hint that the Turner channels will be added back shortly.
greg
January 26, 2022 at 3:13 pm
Since this comes up quite a bit, thought I’d drop these links in here, from a Variety story on pay-tv subscriptions and network & show viewership. Only the 1st ten pages of the report are available without a paid subscription, but there’s still some interesting tidbits.
Story:
variety [] com/vip-special-reports/fading-ratings-a-special-report-on-tvs-shrinking-audiences-1235142986/
report:
read-vip [] variety [] com/html5/reader/production/default.aspx?pubname=&edid=36993c74-11e6-4300-9216-9dfd8d0dab34
The Variety Intelligence Platform (VIP) page has some interesting stories. If it were my field of work this might be worth the subscription.
dave
January 26, 2022 at 11:22 am
@Michael, your post hits on what fubo see as a large market opportunity and what others see as a market that will never develop – “for those that already Cable….that more than a 50% reduction. Do I agree with you that it is overpriced, and I wouldn’t pay that much for TV? … absolutely….”
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There is an argument that a segment of consumers wants bundling but prefers an alternative to cable. fubo see that as an enormous opportunity. Others agree with the second portion of your post (and @JP comments) and believe cost means there is no value proposition for bundled streaming that will resonate with a large market. It is an interesting bet-the-company situation.
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FYI on pricing, fubo publicly stated that they envision monthly ARPU of $100, based on an 80/20 split of subscription fees and ancillary revenues (ads, merchandising, gaming, etc.)
JP
January 26, 2022 at 10:20 am
@Michael, agreed. In my case the ‘cable’ portion of the bundle (with internet) was close to $60 before taxes and fees, that’s what I’m basing the comparison on.
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I never had Satellite or contemplated getting it, so no clue about their pricing structure.
Michael
January 26, 2022 at 10:16 am
@Jp FuboTV is $65. DirectTV with the exact same offerings is $150. There is no comparison. Now I don’t have either….but for those that already Cable….that more than a 50% reduction. Do I agree with you that it is overpriced, and I wouldn’t pay that much for TV? … absolutely….but it is still much less than Cable.
JP
January 26, 2022 at 9:56 am
FuboTV in it’s early days was a fantastic option for sports fans, primarily soccer. They’ve grown bloated just like all the other services. As pointed out, basically the same as cable in offerings and cost at this point. The only advantage it (and the other OTT options) has over cable is the lack of taxes/fees and equipment costs. In my case that was over $30 a month alone as a portion of the cable bill before cutting it.
Turfit
January 26, 2022 at 9:49 am
I’m a Fubo subscriber, so this deal really does not effect me, I get to see the matches if I want to watch them. But the cable tv discussion interest me. One thing to consider is radio, even with satellite radio, unlimited music apps, podcasts, etc, there is still an abundance of radio stations. So I do agree with Greg when he stated “Which is why in the end, I don’t see cable or the bundling services going anywhere anytime soon”. As a FuboTV subscriber, I would be a happier subscriber if I could have a sports only option since 99% of what I watch is sports on Fubo. The only service that I’m aware of that only offers sports channels is Fanatiz. I wish Fanatiz was a better service (AppleTV app and Roku app is both terrible, picture quality is not as good as other services) and have more English content but I want them to succeed because I want a sports only “cable tv” type service. So I’m also a Fanatiz subscriber.
dave
January 25, 2022 at 5:57 pm
@Ra, I think you are conflating “what I like” with “what is the market dynamic and business strategy”.
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The publicly stated fubo belief is that the bundled streaming market will be tens of millions of subscribers in the next five years, largely for reasons @greg outlines. So, fubo are making a play for market share among consumers who (in their belief) will switch from cable to bundled streaming in the next few years.
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There are plenty of reasons to question the fubo belief about market evolution. Those doubts are reflected in their stock price. The collective decisions of current cable subscribers will be the main driver of fubo’s fate. Should be interesting to see how it plays out.
Ra
January 25, 2022 at 5:11 pm
@greg “But cable & Fubo, Sling, etc are in the end what lots of people end up wanting…a service that bundles different content…news, sports, reality, networks, local stations. etc,” you certainly not talking about me. Would rather watch OTA news, dislike 90% of sports on cable, absolutely hate reality, the tv shows I like are on HBO and Netflix. An indoor/outdoor antenna and a $100-200 device for broadcasting it wifi (Tablo, Firetv recast, others) is sufficient.
Btw, I have an external roof-mounted antenna with an amplifier. But I got even better reception in an indoor, wall antenna (mohu leaf) with ATSC 3.0. The reception is absolutely perfect, I am not using the amplifier that came with it.
Ra
January 25, 2022 at 5:05 pm
@Chris Yes, I assumed they sub-licensed it. They fooled UEFA in my opinion. I do not believe UEFA nor advertisers will be any happy about seeing the number of eyeballs falling by 75%+. Nobody with cable will ever sign up to have access to the same channels they already have. Not many will switch from other cable-like services (Sling – substantially less expensive, lose recordings), YouTube TV (lose all the DVR recordings, better interface), Hulu (will miss bundle with Hulu/ESPN, not sure about recordings). I can’t see the economics for either party. To me, it is a soundbite to ease investors. Regarding Fubo, an expensive cable-like service from FOX – how can one not dislike them?
Talking about me – I will not subscribe to Fubo (110% certain of that), will not watch most games..I will probably VPN or find an alternative stream for the semi and finals. But won’t even bother otherwise. The same is already happening with the Conmembol qualifiers. A youtube highlights video if anything.
Hans
January 25, 2022 at 4:38 pm
@Christopher Ernest WATSON
“It is simply a question of economics”
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The networks must have missed Economics 101 because that all is a loss leader into their programming. FuboTV does not have any original programming and Fox likewise is very light on original programming. Both of them seem to hope that live sports events will keep their business afloat, which in my opinion is a miscalculation. The interest in live soccer at that expense, that much fragmented over that many different platforms and having to have a cable subscription is not the way forward.
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To repeat my favorite quote for 2022 so far “Cable TV is the NEW land line”. The economics make no sense in this case. As far as Rugby is concerned it is a niche sport but their followers and fans are bar none the fiercest and most loyal ones. The amount of money they are willing to pay to see their games and teams, makes soccer fans look cheap. It just happens so that in the US we are setup with an excellent way to watch Rugby competitions.
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In addition I am so frustrated with the refereeing in the soccer matches that this alone is reason to look for an alternative. Mark Clattenburg on ESPN-FC said that the two goals allowed for Liverpool were some of the worst decision made this season. VAR is totally broken because the on field ref only gets the angles the VAR ref is willing to show not what the on field ref needs to make a decision a total farce the refereeing in today’s soccer matches, never mind stopping the game after 85 minutes.
greg
January 25, 2022 at 4:05 pm
@nosferatu – Exactly, re: Fox always going the worst route possible…from glowing puck to Gus Johnson out of his depth, to keeping Alexi Lalas on the payroll…
Nosferatu
January 25, 2022 at 3:55 pm
Yeah, this feels like a poor decision. The allure of these games really isn’t enough, I think, to drive up subscriptions very much. (Getting TNT and TBS back is the only way I’d consider Fubo as a big hockey fan.)
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The only thing this deal really does is irritate people. Funny how Fox does such a good job at that–their own broadcasts are annoying, and then when they sublicense games out they do it in the most annoying fashion. Well done, as usual!
jstrummer
January 25, 2022 at 3:45 pm
Nice to see I’m not the only one who thinks that Fox/Fubo is the worst possible option. Did me in for the Conmebol qualifiers and it won’t be any different for the Euros.
greg
January 25, 2022 at 2:16 pm
I have Fubo & generally like it. Though no Warner/Turner channels is annoying. No NHL and there are things worth watching now & then on CNN. They apparently had a better Q4 revenue & subscriber gain than expected. From what I read their operating losses are pretty bad – expenses 165% of revenue, with rights fees accounting for 91%. They need to increase the subscriber base or raise fees. But tough to do when trying to position themselves as less expensive than cable but also not a niche sports service – it may not be a workable model…trying to be many things to many people will result in higher programming costs which necessitates higher subscription fees.
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IOW, the same exact issue with cable, but hey, it’s streaming, so cool.
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Will adding exclusive content like the Euros help? Maybe, but I bet they have some churn unless people who buy in for that are happy enough with everything else and stick around.
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I’ve said before and will say again….people rightly hate cable for the monopoly set-up that led to high prices and bad customer service. But cable & Fubo, Sling, etc are in the end what lots of people end up wanting…a service that bundles different content…news, sports, reality, networks, local stations. etc, with DVR and a generally consistent & reliable service. And bundling lots of programming means paying the companies that provide it. Which means in the end, the costs won’t be different if that’s what your household wants & needs. For streaming you’ll still need an ISP to get the programming. So in the end your overall costs for programming will be the same as cable if you want a wide variety.
Yes there are legal over-the-air options for local stations, but then no DVR. There are illegal services but they aren’t stable and come with risks and some technical know-how that many people don’t want to learn. And no DVR.
Which is why in the end, I don’t see cable or the bundling services going anywhere anytime soon.
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Fubo info from fool [] com/investing/2021/11/18/fubo-tv-stock-crashes-after-earnings-why/ and fool [] com/investing/2022/01/18/fubotv-announces-preliminary-q4-results/
Mercator
January 25, 2022 at 2:07 pm
@Ra – Nothing against FUBO, I would probably use them instead of YTTV if they had CNN/TNT. But only including these games with the full $60+ Fubo cable package is just another form of bundling that people leave cable to escape. I don’t want 100+ channels, I just want the football, so it’s sad to see a company going in totally the wrong direction and buying exclusive content to bundle with their cable offering. If you watch CNN and want to watch the Euros, what are your options? Pay for two cable services at $120+? Come on, no wonder people are using IPTV and VPNs (neither of which is illegal to consume as far as I am aware, it’s illegal to broadcast without the licence but not to watch).
I’m sure FUBO paid a ton for the rights, but the company has never been profitable and its stock is now down 70% in 6 months. Like most of these companies, they seem to bank on some future gambling market making them money. They may not make it to 2024 or 2028. I hope something changes – they only have a million subscribers so its not exactly a big market for the Euros. Better than them not airing at all I guess, but compare the last Euros on ESPN with its broad reach to a Euros presented by Fox, with most games on $70 streaming service with only a million subscribers. I’m not even sure the bars will put the Fubo games on at all. Real step back here – actually Fox/Fubo is probably the worst possible outcome and I bet this won’t be the last of these sort of deals.
Ra
January 25, 2022 at 12:12 pm
@Mercator I agree. Worst possible outcome. I would rather watch chess than give $1 to Fubo.
I doubt that Fubo offered a fortune for it. Which means that UEFA is as stupid as Conmembol when it comes to selling their rights.
Christopher Harris
January 25, 2022 at 12:35 pm
Fubo sub-licensed the rights from FOX Sports, so Fubo would have paid a significant amount of money for the exclusive games it’ll be showing. Fubo also has all of the FOX channels as well as all of the Univision and Telemundo channels. For many, it’s a reliable cable replacement at a price that’s less expensive than a cable TV subscription.
Mercator
January 25, 2022 at 11:20 am
@jsturmmer – I agree this is actually worse than cable, you not only need a cable subscription to watch the game but you need to get it from FUBO, which does not have basic turner channels like CNN or TNT. It does not seem any of the games will be on the free Fubo channel or a cheaper package not including a full cable subscription. If this is the approach I hope the FUBO runs out of money quickly because there doesn’t seem to be a worse scenario than them getting exclusive rights. The stock is down almost 70% in the last 6 months, so there is hope. I think BBC/ITV get the rights in the UK, so at least there is a good english broadcast available.
Christopher Ernest WATSON
January 25, 2022 at 9:49 am
Hans. It is simply a question of economics as to the difference in coverage of soccer, far and away the world’s most popular, and rugby, in world terms a minority sport which is only really popular in a small handful of countries. There simply are not many broadcasters who are interested in rugby coverage compared to soccer.
Christopher Ernest WATSON
January 25, 2022 at 9:41 am
Most of the English commentators at least for the PL matches are so bloody awful that I only keep the sound on to hear the crowd. I have very little Spanish but I do love the passion of the commentators and often watch on a Spanish language channel. Frankly, it is a relief not to hear deadly dull Lee Dixon or the two Robbies drone on and on about how great they were in the good old days.
Cranston
January 25, 2022 at 8:30 am
@michael Any time I watch a replay match on PrndeTV they have commercials every 10 minutes during the match! Ridiculous
Hans
January 25, 2022 at 1:30 am
The fragmentation is massive when it comes to soccer. As was already hinted once the time comes (2024), once all the rights in the different countries have been settled, it is then time to find a VPN/Anti Geo blocking solution for live matches. If that doesn’t work IPTV is your friend and if that doesn’t work get a streaming subscription for the month or two if you care. If you don’t care there are always the links to the free versions on the net. Something eventually has to give, for me I am slowly moving away from soccer towards Rugby and have absolutely everything in the Streamverse.
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United Rugby Championship DTC, plus Peacock for 6 Nations, Rugby World Cup and European Championships plus VPN and Stan Sport in Australia for all the Southern Hemisphere games. If only soccer could be that easy.
Christopher Harris
January 25, 2022 at 8:37 am
To be clear to readers, some IPTV services are illegal. We do not condone using these type of services. We’re all about using 100% legal methods to watch games.
dave
January 24, 2022 at 10:21 pm
I think the situation requires more clarity. Perhaps fubo and Fox are still sorting this out or perhaps I am struggling with the specific language in the article.
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fubo Sports Network is available for free on devices like Roku. Per eponymous website, “fubo Sports Network is a live TV channel for passionate sports fans. Watch live games, original shows, your favorite sports movies and more. All free.”
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The article states “fuboTV’s exclusive UEFA coverage will stream on Fubo Sports Network”. If that is the precise distribution plan, it seems to mean free. If they instead plan to use fuboTV with only replays or highlights or whatever on fubo Sports Network, then it seems to mean pay.
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For reference, CONMEBOL qualifiers are carried on special channels fubo Sports Network 2-5 and fubo Latino Network 1-3 (all of which require subscribing to fuboTV). This is in contrast to the free standalone streaming fubo Sports Network.
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Not sure why fubo use such similar names for such different offerings. Plenty of time to get it sorted. But not yet 100% clear what is planned.
Christopher Harris
January 25, 2022 at 8:30 am
I agree. It is confusing when fuboTV makes games available on Fubo Sports Network because that channel (actually, two channels) is available for free via Pluto TV, Roku Channel and a ton of other places.
But with the UEFA games, fuboTV will use the Fubo Sports Network moniker the same way they do for the CONMEBOL World Cup Qualifiers. Those games will only be available via paid subscription to fuboTV.
jstrummer
January 24, 2022 at 9:14 pm
While, the likes of Paramount and ESPN plus etc. cost $8 or less a month, one has to fork up over $60 a month to have access to these matches. Generally like the current state of streaming with so much for so little, however there’s no way I’m spending upwards of $750 a year just to watch these matches.
Mercator
January 24, 2022 at 6:38 pm
Well thats a bummer. Will this be available on a separate package or do you need the full cable package to get access?
Christopher Harris
January 24, 2022 at 6:55 pm
“fuboTV’s exclusive UEFA coverage will stream on Fubo Sports Network, which is available as part of fuboTV’s base plan of 100+ sports, news and entertainment channels.”
Leo
January 24, 2022 at 2:42 pm
Conmebol Qualifiers, i.e., just 10 games every 2 or 3 months, are not enough. UEFA qualifiers, the same, max. 5 ~ 10 interesting games every 2 or 3 months. FuboTV need to be serious for real and get a strong league that shows soccer every weekend. Ligue 1 or Serie A deals end in 2024.
Ra
January 24, 2022 at 1:35 pm
Hello, VPN!!
Nacho
January 24, 2022 at 11:37 am
Will fox sports app stream these matches?
Will the fox app show any matches or everything only on linear channels?
Christopher Harris
January 24, 2022 at 1:44 pm
FOX Sports haven’t announced any details other than what they said here:
https://worldsoccertalk-wp.futbolsites.dev/2021/11/03/fox-acquire-rights-to-euro-2024-and-euro-2028/
But it’d be safe to say that the games that fuboTV doesn’t carry will stream on the FOX Sports App.
JP
January 24, 2022 at 10:58 am
Thanks Christopher, more fragmentation….wonderful! If you want to watch in English will presumably need cable (FS1 will show some matches I assume) along with FuboTV. FuboTV would cover it all, but one of the highest cost OTT cable option.
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As @Michael says, no one really needs english commentary to follow a soccer match. I was with him 100% on UCL Unimas/Univision prior to needing P+ for Serie A.
Michael
January 24, 2022 at 10:48 am
Prende TV is free, so a great deal of us go there now. I am a complete cord cutter except for the Disney+/HULU/ESPN+ Bundle. I get all my UCL with and Antenna on UniMass and Univision, and I get my Euro from Prende TV anyway. I don’t think this will change the subscriptions to Fubo TV one way or the other. If you are a person that requires English to watch a soccer game, more power to you….but Soccer is one of the few sports that you can get everything you need with the TV on mute. In the US most of the people watching the games are watching it during the workday anyway, so many are already watching it on Mute. Maybe I am wrong and I am the only one…but I was say 80% of the games that I watch during the work hours have no sound. If I happen to have a PTO day, I can follow the game just fine in Spanish. I mean it is not “Shakespearean” Spanish or anything. Much of the jargon is the same as on an English match. After a couple of matches and you get used to the speed of their speech, it is pretty easy to follow the entire match even if you don’t understand every word.
JP
January 24, 2022 at 10:31 am
Is this a streaming option for matches that would still be shown on Fox, or exclusive to Fubo and not shown anywhere else (english language commentary)? Actual tournament matches or just qualifiers?
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If it’s exclusive to Fubo just going to drive more to watch via Prende TV!
Christopher Harris
January 24, 2022 at 10:42 am
The games will be exclusive to fuboTV and not shown anywhere else. The article goes into more detail, but there will be actual tournament matches as well as qualifiers.
There’s no word yet whether Prende TV will show games. For example, Prende TV will not show any of the UEFA Champions League Round of 16 games. More info about Prende TV can be found here:
https://worldsoccertalk-wp.futbolsites.dev/channels/prendetv/