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Jordan Gardner Interview: American Investor’s Journey In Europe

Jordan Gardner Interview

In this latest edition of the World Soccer Talk podcast, episode 1443, Kyle Fansler talks to one of the youngest American owners of a European soccer club.

Jordan Gardner is the co-owner and co-chairman of FC Helsingør. Helsingør is in the Danish 1st Division, which is the second tier on the Danish soccer pyramid. At under 40 years of age, Gardner took part control over the club back in 2019. Since then, under his leadership, the club earned promotion to the Danish 1st Division. Then, last season, it narrowly missed out on promotion to the Danish Superliga.

Gardner brings a modern take on club ownership, which clearly yields success for a club punching above its weight. The use of data and analytics allows Helsingør to fulfill Gardner’s aim of the club being a great spot for transfers and development. Gardner also discusses his biggest lessons and favorite moments during his time involved with the European game.

Listen to the show via the player above or via this link.

Launched in 2006, the World Soccer Talk Podcast is the longest running podcast on the planet. Every week, we share the latest news about watching soccer on television and streaming, in addition to discussing what we like and dislike, and featuring your questions and feedback in our Listener Mailbag segment.

HEAR MORE: Listen to our archive featuring hundreds of soccer interviews

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1 Comment

1 Comment

  1. dave

    August 25, 2022 at 11:59 pm

    Terrific discussion! Fun to learn about opportunities and challenges associated with running a smaller team. I especially enjoyed hearing about teams making (and not making) analytical, data-driven decisions. Strongly agree promotion-relegation is a great feature of the European model

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