FOX Sports has unveiled a new World Cup TV commercial that features Deadpool actor Ryan Reynolds and David Beckham to promote the coverage of the world’s greatest sports tournament that will be held on Russian soil this summer.
Other stars featured in the video include Joel Embiid, Alex Morgan and Evander Holyfield.
But in the entire 90 second commercial, there’s not one mention or graphic to let the viewer know who the host country is. It’s almost as if FOX Sports doesn’t want people to know that Russia is hosting the tournament!
In the video, it’s being targeted to sports fans that have no clue the World Cup is happening this summer (cue the opening lines of the ad that mention, “Hey, do you realize what’s about to happen this summer?”)
If you’ve been paying attention to the World Cup commercials from FOX Sports so far, you’ll recognize several of the scenes in the commercial below.
READ MORE:
• Cord cutter’s guide to World Cup 2018
• World Cup shirts for all 32 teams
• FAQ on World Cup TV coverage in USA
• Schedule of soccer friendlies in USA this summer
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d burkes
May 15, 2018 at 10:25 pm
So the stadium with MOSCOW on it and the end graphic with Russia 2018 don’t give you a clue where this is being played?
Christopher Harris
May 16, 2018 at 6:58 am
I just watched the video again and I still don’t see a stadium with Moscow written on it. I do see the Russia logo at the very end of the clip, but if you hadn’t mentioned it, I wouldn’t have noticed it.
d burkes
May 16, 2018 at 10:06 pm
Sorry, it’s not a stadium, it’s the Moscow airport. 20 seconds in.