The worst kept secret about the Bundesliga in the United States has now been officially confirmed. Beginning in the summer of 2020, ESPN+ will be the exclusive broadcaster of the German league in the United States.
It means that the five-year grip that FOX Sports had on the United States is coming to an end. That news will be celebrated by most, but there will be some that may be saddened by the situation given that FOX Sports despite all of their inconsistencies did elevate the Bundesliga to a select number of games across free-to-air television.
Due to FOX Sports making a global decision to acquire the rights to the Bundesliga for the 2015 season onwards, it appeared that there wasn’t much buy-in to the idea from FOX Sports in the United States. Over the course of the last five years, FOX’s coverage of the Bundesliga has been mostly frustrating due to a lack of promotion and the fact that the broadcaster used the Bundesliga as filler material when it didn’t have NASCAR, golf or other commitments. But at times, when FOX appeared to be committed, the coverage gave us some highs including Ian Joy’s analysis, Keith Costigan’s commentary and games on the big FOX network.
Looking back at the last five years and considering the future of the Bundesliga on ESPN+, a deal like this isn’t so simple. Taking that into consideration, here are the winners and losers from this seismic deal:
Losers
1) FOX Sports is out of the European club soccer business. When FOX Sports will televise their final game of the 2019/20 Bundesliga season next May 2020, the broadcaster will no longer have any rights to European club soccer leagues or competitions.
It means that in the space of two years, FOX Sports have lost the rights to the Bundesliga, UEFA Champions League, Europa League, FA Cup and Scottish Premiership.
And remember that FOX Sports used to have the rights to the Premier League.
The only club soccer leagues FOX Sports will have the rights to are Major League Soccer and Liga MX. For hardcore soccer fans who prefer watching club soccer from overseas, FOX Sports will be irrelevant.
2) FOX Soccer Match Pass. Surely the loss of the Bundesliga will be the death knell for the FOX Soccer Match Pass streaming service. If not, it’ll mean that FOX Soccer Match Pass will limp along with an underwhelming amount of rights (select MLS games and niche soccer competitions) with a price point that is the most expensive in the industry ($20/month).
While the future doesn’t look bright for FOX Soccer Match Pass, imagine what the service could have been if it had decided to make the long-term investment that ESPN+ is making.
3) Legacy television networks. The exodus of consumers from their cable and satellite packages to cutting the cord and streaming the content they want continues to increase. And with deals like this one where the vast majority of games will only be available exclusively online, the movement from television to streaming continues to increase.
It means that some consumers will be left behind if they don’t adapt to the new changes. But it’s the way that sports and entertainment is moving. And soccer is a trailblazer is this area.
4) Bundesliga. Depending which side of the fence you sit on, you may see plenty of advantages and disadvantages to the Bundesliga signing the deal with ESPN+. But the fact of the matter is that the Bundesliga — no matter what the league may say — will have worse distribution on ESPN+ than it had on FOX Sports.
With ESPN’s new deal, the broadcast of the Bundesliga will be somewhat similar to how Serie A is treated in the United States. ESPN has guaranteed to broadcast at least four games a season on the main TV channels. And every single other match will be available live on ESPN+.
As with Serie A — and now the Bundesliga — there remains the distant possibility that a key game may end up on ABC. But, for the most part, FOX’s distribution of the Bundesliga reached greater numbers than what ESPN may reach. FOX’s over-the-air broadcasts of Bundesliga games on the big FOX network is greater than the flagship ESPN network. And even games on FS2 will reach more actual viewers of Bundesliga games on ESPN+.
With the Bundesliga, they’re making a long-term play that streaming is the future of watching soccer in the United States. It’s a smart decision, but in the short-term, it means that the Bundesliga will be less visible to mainstream sports fans in the United States.
5) FOX Soccer Plus will become more of a zombie channel than it is already. Whisper the words “FOX Soccer Plus” to sports fans in the United States, and you may get some quizzical looks. But if FOX Soccer Plus was almost irrelevant before, it’ll certainly become even less familiar beginning in the summer of 2020 when the Bundesliga will no longer be available on it.
FOX Soccer Plus has been a misnomer for years. With the exit of the Bundesliga, perhaps now is finally the time for FOX Sports to consider renaming the network to something less descriptive or what it could possibly become — FOX Rugby Channel.
6) The future of FOX’s talent. Without the Bundesliga, the amount of soccer coverage on FOX Sports after the summer of 2020 will be practically nothing. Yes, there’ll be the one to two MLS games on a Sunday night as well as an occasional Liga MX game on a weekend late at night. But outside the big competitions such as the World Cup, Women’s World Cup and Gold Cup, the soccer talent at FOX Sports will have almost no work available to them.
Sadly, that may mean that contracts will not be renewed or that talent will be hired on a project-by-project basis. After all, what’s the point of paying large salaries to talent who only have 1 or 2 gigs a week as well as a one-month tournament every two years?
Expect a lot of changes and cutbacks in the ranks at FOX Sports.
7) TUDN. In an interview with a TUDN executive last month, we discovered that TUDN was in discussions with the Bundesliga to renew the Spanish-language rights to the German top-flight league. Under the new agreement that ESPN has signed with the Bundesliga for the August 2020 season onwards, ESPN has acquired both the English-language and Spanish-language rights to the league.
More details will be forthcoming about Spanish-language rights, but presumably the televised matches will be on ESPN Deportes while the other games will be available in Spanish-language on ESPN+.
SEE MORE: Schedule of Bundesliga games on US TV and streaming
Winners
1) ESPN+. The streaming service from the self-proclaimed Worldwide Leader In Sports has gobbled up almost every single soccer rights package available in the past year. That includes the addition of Serie A, FA Cup, League Cup, Copa America, Championship, Coppa Italia, Eredivisie, International Champions Cup, US Open Cup, Chinese Super League and other leagues.
In that same timespan, FOX Soccer Match Pass has acquired nothing.
While the addition of the rights is a win for ESPN+, it also provides more value to ESPN+ subscribers who are getting more soccer coverage than ever before.
2) Bundesliga. By securing a six-year deal with ESPN, it means that the Bundesliga and ESPN have a long-term partnership to work together to grow the league’s popularity until the rights agreement ends in 2026 — right before the World Cup.
It gives ESPN an opportunity to work more closely with the Bundesliga to make a concerted effort to grow the league. While FOX Sports had the same opportunity to do so in the five years they worked together, ESPN has a much better idea of how to market soccer to sports fans than what FOX’s track record has shown.
3) Consumers. When the Bundesliga moves to ESPN+, it’ll be more affordable than ever for soccer fans to access their favorite league than ever before. At $5.99 per month, Bundesliga fans will have access to every game each week except for the televised matches that’ll be available on cable or satellite TV.
4) A new opportunity for talent. With ESPN’s coverage of Serie A, the broadcaster was able to elevate Mark Donaldson to the lead-commentator of the Serie A Match of the Week alongside co-commentator Matteo Bonetti who was hired from beIN SPORTS. With ESPN broadcasting the Bundesliga next season, there remains the possibility of a similar move for someone who an intimate knowledge of the German leagues. The obvious candidate would be Ian Joy as a co-commentator. But there’s plenty of talent already at ESPN who could step into the role.
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Danny
October 4, 2020 at 10:48 am
I quit watching soccer in Spain when BIN sports left DirecTV. I lost Italian when it went to ESPN+. Now I lose German soccer to ESPN+ also. The Premier league is now moving a lot of their games to Pee-cock online and taking a lot of the better games over there to charge extra for that. I have Champions League on SeeBS now. Channels all over the place and taking soccer all over the place. We have DirecTV. I am not going to pay more and more and more to watch soccer on a bunch of channels here there and everywhere. I REFUSE to put more money into the pockets of these big TV moguls who create these online channels to get more $$$ out of you. I’m done with the aholes.
nosferatu
June 8, 2020 at 4:43 pm
Here are some reasons why I’m not sad about ESPN getting the rights to the Bundesliga. For context, after watching 1 or 2 games a week prior to the shutdown, I’ve been really immersing myself in the league since its return and subscribed for the rest of the season to Fox Soccer Match Pass.
1) Some time last week (maybe June 1st?) the Match Pass Roku app stopped working on both of my devices. It starts to load and goes right back to the home screen–and no solutions fix this. I’m presuming that they’d planned on eliminating the app on June 1st and didn’t change course after the season had to be stretched out.
2) The Match Pass iOS app seems to have existed at some point, but it’s now gone, unavailable anywhere (the Android app does still work but I’d surely rather watch games on my large TV or at least my iPad instead of my phone). If I try to watch on my iPad by just going through the website, the video won’t play.
3) The Fox Sports iOS app, through which you can watch games that were televised, only allows you to watch replays by first going to the recap of the game, thus spoiling the score.
4) The Fox Sports Roku app only allows for the watching of replays if you get the channels. I get FS1 and FS2 (the latter only in SD, which looks terrible with the blurry, shrunken picture), so that’s a good option, right? Wrong. Someone at Fox has to remember to plug in that the game aired initially on FS1 or FS2, which they do maybe 25-33% of the time, or else I get a message saying I can’t watch because my cable subscription doesn’t include the channels.
5) Problem #4 has only come about since earlier this year when Spectrum made Fox Soccer Plus, which I got with my sports package, a channel that you have to subscribe to on its own for $10/month. This might be Spectrum’s issue, not Fox’s, but obviously it’s made things more difficult for viewers.
For $15 less per month, with the FA and League Cups, Serie A, and other offerings available as well, ESPN+ sure looks like a better option to me at this point, even as someone who still likes having cable and not having to stream everything.
William Allen Jasman
June 7, 2020 at 9:42 am
This is a good deal for soccer fans. ESPN+ is $5/Month with more content, Fox was $20/Month. Fox Soccer World was $20 or annually $130. ESPN+ gives you every game. MLS non national games, Italian, Bundesliga, Dutch, Indian, Chinese, English 2nd Division, USL and College Soccer. Fox’s money problems is their own making. ESPN+ either Sling/or Youtube TV and you’ve got a power combination of watching sports OTT
Greg C
October 3, 2019 at 11:18 pm
If Fox put half the effort into the Bundesliga as they have for promoting Smackdown then they’d be laughing
DiRT
October 4, 2019 at 8:00 am
Well… when you pay $1,000,000,000 for the rights, you’re gonna promote the heck out of it.
Jeff
October 3, 2019 at 8:58 am
I know about Fubo. Are there others?
Christopher Harris
October 3, 2019 at 9:05 am
Other than fuboTV, here’s the complete list: AT&T TV, AT&T U-Verse, COX, DIRECTV, DISH Network, Frontier, Google Fiber, Optimum, Spectrum, Verizon Fios, RCN, Atlantic Broadband, Grande, Suddenlink and Univision Now
JP
October 3, 2019 at 9:30 am
Is that the list that allows TUDN authentication but not necessarily TUDNXtra? I have FIOS and have not been able to stream the TUDNXtra only matches (for the one’s on Unimas, Galavision, TUDN I can). Yesterday the message provided a sort of online petition to get TUDNXtra added to your provider.
Christopher Harris
October 3, 2019 at 9:52 am
Let me find out.
Jeff
October 3, 2019 at 10:49 am
I have Spectrum and we do n ot have access to the TUDN XTRA games.
Jeff
October 8, 2019 at 3:32 pm
I guess still no news regarding availability of TUDNXTRA. Really very amateurish the way that very little information has been available.
Christopher Harris
October 8, 2019 at 5:22 pm
We’re working on an article that will go into more detail, which should be out in the next couple of weeks.
Jeff
October 2, 2019 at 8:51 pm
I find it odd that there has been absolutely no discussion about TUDNXTRA. It seems that very few systems subscribe to it at the moment. Which systems have signed up so far and when will the rest of us be able to get it? And will it be no extra charge for participating providers? Will there be a ROKU app? Would be nice to have some information.
Monte Reed
October 2, 2019 at 9:27 pm
Fubo has all of them. 18 of the Europe League matches is on the TUDNxtra channels tomorrow Oct 3
Marcus J Richter
October 1, 2019 at 11:52 am
So if the game is televised I won’t be able to watch it via stream? So I can’t only rely on streaming?
And what about Bundesliga 2? Fox stream all 2nd Bundesliga games. Any info available?
Brendan
October 1, 2019 at 8:46 am
Great news, Hope ESPN make a run for the Champions League & Europa League when it comes up for bid , enough of this amateur Turner & B/R ruining the competition with their stupidity
me
October 1, 2019 at 12:39 pm
UEFA are about to issue to the Invitation to Submit Offers for US broadcasters either by the end of this week or early next week. A result should be expected within the coming few months. The rights cover 2021-22 through 2023-24.
Eddie
October 1, 2019 at 4:28 pm
Is TUDN Univision going to renew the UEFA Champions league? The rights cover 2021-2022 through 2023-24. They had it right now from 2018- 19 to 2020-21.
me
October 2, 2019 at 2:04 pm
Nobody knows who will be broadcasting it until the results of the auction are announced. The documents haven’t been released to interested parties yet but the Team Marketing agency will be issuing them any time now.
Guillermo estrada
October 1, 2019 at 2:00 am
Well ESPN deportes would grow stronger having Seria A ,Bundesliga, MLS, Liga Mx, NBA, MLB,UFC it would be perfect if they broadcast at least some matches from EFL cup fa cup eredevise
Martin
September 30, 2019 at 11:05 pm
I will hold off and be picking up ESPN+ in Summer of 2020 then, just in case they ask why now ha ha. I understand the drawbacks of this deal; but I’d rather go with a network where I KNOW that games will be available EVERY WEEKEND AT A CERTAIN TIME instead of the FOX where I never knew if they were going to show 1 game on the weekend or 4? I want certainty, ESPN+ delivers that where FOX never did, making Bundesliga a third option on most weekends.
cliff kobland
September 30, 2019 at 9:06 pm
Right now ESPN+ $4.99 a month is reasonable. But as they add another major European league I fear that price point will seem too cheap for Disney.’s money counters so I wouldn’t be surprised to find that they are raising the price next summer.
Michal
September 30, 2019 at 8:27 pm
Any word on 2 Bundesliga? Hopefully my boys HSV get promoted….
Eddie
September 30, 2019 at 3:47 pm
TUDN loses to ESPN deportes of Bundesliga next season on ESPN plus.
Eric
September 30, 2019 at 2:23 pm
Winners: Disney/ESPN for having another excuse to bump ESPN+’s price soon. You know it is coming.
Losers: The consumer
me
October 1, 2019 at 12:34 pm
They could increase the price by $5 a month and it’d still be an absolute bargain.
Yespage
October 1, 2019 at 3:30 pm
In the sense that we have to pay $10 more a month to watch what we were getting for the price of cable/sat/IPTV. The only winners here are people who just stream.
josesa
October 1, 2019 at 4:09 pm
Regarding consumers and real soccer fans, I don’t think there are clear winners. Four or five years ago, I had all 5 major European leagues and UCL on my cable (Comcast/Xfinity). One monthly bill covered all my soccer needs.
me
October 2, 2019 at 2:15 pm
I think it all depends on what each person needs/wants out of their subscription(s). I’m British and used to paying a lot more for soccer coverage (primarily the Premier League) in the UK.
On Sky, the ‘Entertainment’ package (made up on general entertainment) is $33 a month, which you have to have before you can add Sky Sports for another $37 on top. BT Sport is another $37 or it’s $45 if you want it in HD/UHD. That’s $82 just for live soccer.
For me, who isn’t remotely interested in US sports (NFL, NBA etc.), the pricing in the US is incredible and is a world apart from what it costs in the UK. That’s because I’m not American though, so I don’t have the same level of enjoyment as others for your domestic sports.
In other words… being a Brit abroad really pays dividends if you’re only interested in soccer from back home! 🙂
F⚽⚽tball rules the W⚽rld
October 4, 2019 at 12:29 am
Being a Brit, don’t be a sucker. You should call it for what is is in your country and mostly sound the world, Football.
me
October 4, 2019 at 2:01 am
Oh, I do call it football. This is a US site though so out of consideration for the majority of readers, I use the word soccer to differentiate from NFL.
TheOriginalTom
October 1, 2019 at 4:54 pm
I like ESPN+ but never tell any company their product is a bargain. Never even tell them it is “good value”.
Cpcva
September 30, 2019 at 2:23 pm
Don’t bet on ABC carrying the games. Disney seems contemptuous of having sports on their ota network
Edwin
October 2, 2019 at 9:18 am
ABC announced they are bringing MLS back to OTA back in August. MLS Cup will air this year and they said in that same press announcement they will look to add MLS games to the ABC schedule next year.
Oliver Nakad
September 30, 2019 at 1:12 pm
Any word on Bundesliga 2? Would love to catch the odd St Pauli game here and there.
Jeff
September 30, 2019 at 6:37 pm
This new deal includes Bundesliga 2 rights
Azer
October 31, 2019 at 11:36 am
Oliver, Fc St Pauli played Eintracht Frankfurt in the German Cup yesterday on ESPN3. You can watch the whole game on replay on ESPN3 with Kevin Hatchard doing commentary. There are also highlights available on YouTube.
greg
September 30, 2019 at 12:48 pm
Winners – Viewers who will hopefully no longer have to listen to Alexi Lalas.
(please, please, please ESPN do not hire him)
Daniel DiNatale
September 30, 2019 at 1:17 pm
Anyone who follows this site hates him
Azer
October 1, 2019 at 2:12 pm
Don’t worry about Alexi Lalas. ESPN won’t have any studio coverage, this will be click and watch just like Serie A. I could be wrong of course. Am I the only one who believes the Bundesliga executives don’t understand the difference between ESPN TV & ESPN+ The price is very cheap but this is sad news to read. I’m not expecting Fox Sports just to sit around, they will fight to acquire the Premier League rights when the time comes. Good luck. Wow, how the mighty have fallen.
Rob
September 30, 2019 at 11:52 am
Do you know if ESPN+ will offer a weekly highlights program for BuLi like they currently do for Serie A?
Ariaga II
September 30, 2019 at 3:24 pm
FS2 has the weekly highlights show that airs sporadically so I assume that it will show up on ESPN+.
me
October 1, 2019 at 12:30 pm
The deal comprises the following additional content:
Preview show (x38) – available to rights holders every Thursday
Highlights show (x38) – available to rights holders every Tuesday
“Extra Episodes” (x4-5) (Season preview, mid-season recap, end-of-season recap and two specific match previews for big head-to-heads) – available to rights holders on Thursday’s when required
Highlights – Short (90-120 seconds), Medium (4 mins) & Long (10 mins) – available from a few minutes after match conclusion (short) to a few hours (long).
Promo – 15-30 second trailers for each match – available to rights holders 10-14 days before kick-off
Carlos
October 30, 2019 at 10:33 pm
Sounds great
Steve Malanga
September 30, 2019 at 11:50 am
Fox sports has lost so many soccer rights recently that I barely noticed when Fs1 and Fs2 disappeared from Sling after Fox and the streaming service got in a spat over pricing.
Daniel DiNatale
September 30, 2019 at 11:11 am
This is not a good deal because I’m sick of streaming and all the prices and apps and bundles that come with it. It’s making me want to just watch whatever the heck is on TV and the market is becoming way too saturated now.
Daniel DiNatale
September 30, 2019 at 11:24 am
And you can hate me all you want. I’m not here to please you people. I’m here to tell you that this is becoming annoying.
Trip
September 30, 2019 at 11:33 am
Gotta agree with you, so it’s $5 for ESPN+ ($70/year), $40 for Gold Pass, so I’m up to $110 just to get soccer. I have a family and they won’t be happy with that, so then it’s the cable bill on top of that, plus Netflix. Are these streaming numbers that high (or I guess they are that low) to continue to make people pay for soccer.
The Bundler
September 30, 2019 at 12:50 pm
One thing that’s a given on this site is there are those who expect every league to be available for a bargain.
Daniel DiNatale
September 30, 2019 at 1:16 pm
Obviously that would be nice, but who the heck wants to pay that much for soccer? You’re better off just watching MLS on TV for free at this point.
The Bundler
September 30, 2019 at 1:46 pm
You are paying a lot more if you want access to all MLB, NBA, NFL, or NHL games (and I’m just talking about one league and not all of them.
Daniel DiNatale
September 30, 2019 at 2:10 pm
Most people just support their local team so they don’t have this problem. Football isn’t the same as American sports.
Yespage
October 1, 2019 at 3:43 pm
Streamers benefit from this, not people that have IPTV/Cable/Sat. Those that did, likely had FS1 and FS2 and had access to watch German football. Now, if you want the FA Cup or Bundesliga, you are out $5 more or whatever they raise the price to, for something that was originally included in the IPTV/Cable/Sat price. (and despite this programming loss, the IPTV/Cable/Sat bill hasn’t decreased). Much like how Champions League (Europa leader even worse), has been significantly reduced in exposure on linear channels, compared to Fox, we are paying the same amount for, but are now expected to shell out additional money to watch what we were already watching for the original price in years past.
This isn’t about being cheap, it is about the dilution of the value of the linear channels that Fox and Turner and Disney expect higher rates year after year.
Nick
September 30, 2019 at 9:24 pm
I currently pay yearly
$50/ per year espn+
I believe $45 for sling world sports (extension rate).
$90 year for bleacher report soccer
144.99 nhl package ( my team is out of market)
Used graduate school email for mlb.tv pay $76.00 for season.
I am not wealthy and have a family with xfinity subscription. My work hours allow me to watch afternoon European midweek.
My sports entertainment fine me just over $400 per year. Compare that with 280 per month xfinity. I don’t like having to pay but I watch no regular tv. I feel it’s reasonable for content I want
Yespage
October 1, 2019 at 3:44 pm
$280 a month?! What does that include 20 receivers?!
Nicholas
October 1, 2019 at 6:40 pm
It’s way too much. They hit me an extra 20 for 4k box since it gives me a second she. Bill includes internet and phone but is way too much. If i had no kids I would go hulu live or YouTube tv
nick
October 2, 2019 at 10:35 am
dvr
TheOriginalTom
October 1, 2019 at 4:50 pm
I like the premier league but see no reason to get Gold Pass. There is quite a few games and other coverage on NBCSN every weekend. I do get ESPN+ for ESPNFC show and the occasional championship game or MLS game or FA cup. Over the summer I drop it for a few months. My point is, I don’t know why you need Gold Pass if you still get cable or you get a package with NBCSN and FS1.
Ilya
October 1, 2019 at 5:25 pm
ESPN plus 50$ year, on discount now at 40$ bought for year. Where do you get these prices from?
Ilya
October 1, 2019 at 5:27 pm
ESPN + cost 50$/year got it on sale for 40$/year. Does not cost 70 dollars stop lying.
Joey
September 30, 2019 at 7:50 pm
No doubt. I miss fox soccer channel.
Champions league/Scottish league (Celtic fan here): $15/month
Premier league pass or whatever it’s called: $80/season
Espn plus: $5/month
Those are just the ones that come to mind. I’m not joking when i say I’m becoming less interested in the game because of all this. I still watch epl bc it’s on at a convenient time, UCL I miss bc if it’s time slot and bundesliga who the hell knows when that’s on.
I am not a cord cutter and to be honest I don’t know anyone who is but I’m already over it. You damn hipsters need to quit your barista jobs get a real paying job to afford a normal tv service and we wouldn’t be here.
Edwin
October 2, 2019 at 9:14 am
lol @barista jobs
Mark Williamson
October 8, 2019 at 8:45 am
Nobody hates you for your comment but it is almost like you are apologizing for your thoughts. I disagree, though, football is not over-saturated by any stretch and the numbers prove that it has incredible growth potential.
LIguy
September 30, 2019 at 4:29 pm
I kind of agre with you but the ship has sailed as far as apps and bundles that come with it, not just Soccer but even MLB, NHL is doing deals for exclusive games on ESPN +, You Tube TV etc, even tv shows are going this way with HBO MAX, Peacock, CBS All acess etc etc I am sure something new will appear next week.
The Bundler
September 30, 2019 at 11:08 am
It’s a good deal for soccer fans as they get relatively easy access to every game. Free-to-air coverage was rare and didn’t attract many random viewers who decided to stick with watching German soccer. ESPN+ price is reasonable for amount of content.