Club Deportivo Guadalajara, better known as Chivas, will make their triumphant return to US television Saturday night for their home game against Monterrey.
The surprising news is that TUDN, ESPN Deportes and FOX Deportes will all combine to broadcast tonight’s highly-anticipated game that kicks off at 11PM ET/9PM CT. According to a source, the rights are only for tonight’s game against Monterrey. Given the current circumstances with the coronavirus threat and Liga MX being one of the few top leagues in the world that’s still playing, the trio of TUDN, FOX Deportes and ESPN Deportes were offered the opportunity to broadcast the match.
With Liga MX being one of just a few soccer leagues around the world that’s still playing through the coronavirus threat, expectations are that the viewing audience for the game should be huge given that more people are staying indoors in the United States.
Chivas having a home game aired on US television is a huge deal. With Liga MX, TV rights to the home games for clubs are sold on a club-by-club basis. In the United States, Univision/TUDN has the vast majority of the rights except for home games featuring Monterrey, Club Tijuana and Santos Laguna, which are televised on FOX Sports channels. Chivas, historically one of the best supported clubs in Mexico, used to be televised on Univision/TUDN but in 2018, Chivas and Univision Deportes were unable to reach an agreement. And since July 2018, Chivas home games played in Liga MX have not been televised in the United States.
Then in August 2019, TUDN publicly announced their continued interest in acquiring the rights, with TUDN President of Sports Juan Carlos Rodriguez stating, ““We are definitely interested in having a long-term relationship with them and keep building the very important Chivas name in this market.”
SEE MORE: Schedule of Liga MX games on US TV and streaming
While Chivas are not the powerhouse they used to be on the field, the club still attracts a huge fanbase in the United States. The game will also be streamed via Chivas TV, CD Guadalajara’s paid streaming service.
Earlier this year, Chivas struck a deal in Mexico when an agreement was reached between three broadcasters in addition to Chivas TV to share the coverage of Chivas home matches.
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Azer
March 15, 2020 at 11:41 am
Let’s be honest about ESPN. It’s all about money for them and all the others as well. I’m sure ESPN would tell us they’re generating more revenue from UFC than they would from LigaMX. TNT is a good example, a rerun of a show like ”Bones” earns the network more money than the Europa League, same goes for the other Turner networks. As they say, follow the money and you’ll come to the answer.
Erik
March 15, 2020 at 3:26 am
ESPN Deportes had 5 Liga MX matches this weekend. That’s the most matches any network not named Univision has had in years, ESPN should have aired some matches on one of their English networks, they pretty much had nothing on but UFC this weekend. They should have at least made all the matches available with no provider login on the ESPN app, I saw a lot of non-Mexican and non-soccer fans on social media say they were watching Liga MX this weekend since there was nothing on. ESPN should have taken advantage of that,
Mike
March 15, 2020 at 10:42 pm
The reason why ESPN gets that many matches is because TUDN/Univision sub license them to ESPN
Azer
March 14, 2020 at 2:06 pm
I’m not a LigaMX fan but I’m curious where is ESPN & Fox Sports on this? There is obviously no English world feed for LigaMX but the two networks can do commentary from the studio, even if it’s streaming on ESPN3 for example. It is all about revenue, not having enough English speaking viewers?
Monte Reed
March 14, 2020 at 2:30 pm
When fox broadcast LigaMX matches on FS1/2 or Fox Soccer Channel, they are in English.
ESPN is broadcasting Tigres UANL vs Juares tonight on ESPN Deportes in Spanish, but TUDN XTRA will have Tigres UANL vs Juares in English.
Most LigaMX matches are broadcast on TUDN XTRA in English.
Don Freeman III
March 14, 2020 at 12:16 pm
English broadcast how can it be found?
Monte Reed
March 14, 2020 at 12:36 pm
Most Liga MX matches will have the English broadcast on TUDN XTRA channel.
Tigres UANL vs Juares is on TUDN XTRA 1.
Leon vs Pumas UNAM is on TUDN XTRA 2.
Both these matches should be in English.
I do not see the Chivas vs Monterrey match listed in Fubo’s tv guide yet.
Fernand
March 15, 2020 at 12:52 am
It was broadcast at the CBS sports app (in the last MINUTE!)